The Electric Motorcycle from Harley Davidson


New  Harley  Davidson  electric bike  to  launch  soon

American motorcycle manufacturer Harley-Davidson has launched its all electric brand LiveWire, which it says will redefine “electric, delivering the best experience for the urban rider.” The first LiveWire-branded motorcycle is scheduled to launch on July 8, 2021, and will be showcased at the International Motorcycle Show on July 9, 2021. Nothing else is known about this new motorcycle at this point.

Harley Davidson wants to be an EV leader

LiveWire  will  draw  in  its  method  is  in  agile  disruptor  from  the  lineage  of  Harley-Davidson,  capitalising  on  a decade of  learnings  in  the  EV  sector.  The  manufacturer  says  that,  while  the  initial  focus  will  remain on  the  urban  market,  the  plan  is  to be  a pioneer  in  the  electric  motorcycle  space  and  beyond.  

Jochen Zeitz, chairma, president and CEO of Harley Davidson said: “One of the six pillars of the Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

Harley-Davidson  LiveWire:  sales  strategy

LiveWire  will  be  headquartered  virtually,  with  initial  hubs  in  Silicon  Valley,  CA  LiveWire  Labs and  Milwaukee,  Wisconsin.

From  the launch,  LiveWire will  work  with  participating  dealers  from  the  Harley-Davidson  network  as  an  independent  brand.  an  innovative  go-to-market  model  will  blend  digital  and  physical  retail  formats,  tailoring  the  experience  to  the  local  market  and  allowing  customers  to  discover  LiveWire  on  their  own  terms.

In  addition,  there  will  be  dedicated  showroom  in  selected  locations,  starting  in  California.  The  EV  brand  expects  to  benefit  from  Harley-Davidson’s  engineering  expertise,  manufacturing  footprint,  supply  chain  infrastructure,  and  global  logistics  capabilities.  Furthermore,  Harley-Davidson  and  LiveWire  intend  to  cooperate  and  share  their  technological advancements  to  ensure  an industry  leading  application  in  their  respective  core  segments.

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