Covid said as the 19-pandemic hit every industry, luxury car makers were seeing an improvement in sales in India. The ongoing Covid-19 pandemic hit every industry with declining sales and businesses suffering huge losses. However, luxury car makers say they are seeing green shoots of improvement in sales in India despite the epidemic.
Luxury Car maker “Lamborghini” achieves 100% sales growth
Lamborghini’s Italian luxury car maker, says its sales are up 100 percent compared to last year. The company sold 26 units in India during the last financial year (FY2021), a growth of 100 per cent over the 13 units sold in FY2020.
Urus has been the driving force behind sales for the luxury brand. The company has also added new models to the Huracan range.
Lamborghini India head Sharad Agarwal said, “We are definitely surpassing all other players in the super-luxury segment. We are surpassing them.”
Between October 2020 and March 2021, Lamborghini India customer orders grew by 20 per cent year-on-year. “Demand buoyancy is high. We are monitoring the new order bank in the coming months. This could have an impact on business and volumes next year,” Agarwal said.
Other Luxury Car makers following up the trend
Not only Lamborghini, but also other luxury car manufacturers like Mercedes have seen nationwide sales increase amid the uncertainty of the epidemic.
For example, the German luxury carmaker has stated its hopes for new launches and this is evident from the fact that it will add 15 new products to its sustainability in 2021. Eight new products have already been launched in January-June 2021. Period.
New launches include – A-Class Limousine, GLA SUV, E-Class Sedan, GLS Maybach SUV, New S-Class Limousine, AMG A35 Sedan, AMG GLA 35 SUV and GLC SUV.
Customers lined up to buy these cars. The GLS Maybach SUV for 2020 has already been sold and 50 units have already been booked during pre-launch.
Speaking to India Today, Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “There is good demand for most of our portfolio, especially the top-end ones from the luxury segment. Both GLS Maybach and S-Class orders are very satisfying. -We are also seeing strong demand for class sedans and GLA SUVs. “
“With the resumption of economic activity after the easing of restrictions, we have seen a positive momentum in the market and a return to customer sentiment,” he added.
Consumer sentiment rebounded as the states launched in stages, with Mercedes registering 50 percent growth in January-June 2021 sales. The company is confident that the positive momentum will continue in the coming quarters and that it expects good business in the second half of the year.
Audi set to launch E-vehicles this year
While some auto companies are recovering, others are preparing to launch new vehicles into the market. Audi is set to launch the much-anticipated electric SUV in the first half of 2021. The company has been working to introduce the e-tron electric SUV in the Indian market for some time now.
Auto Retailers Witness 71% Drop Year-On-Year
While luxury cars are selling like hotcakes, sales in the passenger vehicle segment are down.
According to the latest data released by the Federation of Automobile Dealers Associations (FADA), 5,35,855 vehicles were sold in the country in May 2021, 71 percent lower than in May 2019.
FADA President Vinkesh Gulati said, ‘This time rural markets have been severely affected. May saw a lockdown in most states in May and that month saw auto retail ‘bloodbath’ as sales fell 55 per cent on a monthly basis. According to the FADA, private vehicle sales are down 59 percent.
